Content that supports the decision
Define permanent service content separately from temporary listings. Review expired-property handling and the visibility of appraisal and management offers.
Perth Metro SEO · Industry focus
SEO for Real Estate Agents in Perth
Sales appraisals, property management and property listings serve different intents. Listing churn can also create technical and content maintenance work.
Measure the right enquiries
Measure owner and landlord enquiries independently from general property browsing.
A practical starting scope
Service architecture, listing lifecycle and local agency information are a useful first scope.
Owner enquiries and property browsing are different outcomes
Sales appraisals and property management are permanent offers; individual listings are temporary inventory. Keep appraisal and landlord journeys visible from relevant content. Agents’ profiles should use genuine experience, areas served and contact information supplied by the agency.
Give expired listings a deliberate lifecycle
Review what happens when a property is sold, leased or withdrawn. A blanket deletion can remove useful content or leave broken links. The right handling depends on the listing’s ongoing value and platform options. Report owner and landlord enquiries separately from general listing traffic.
Straight answers
The questions
worth asking.
Which pages should we optimise first?
Start with the highest-priority real estate agencies services or products your business genuinely supplies. The review considers demand, website gaps, margins and capacity.
What will the proposal include?
An initial review, prioritised scope, page allowance, implementation responsibilities and reporting. Additional content and development are priced separately.
A clearer starting point
Know the scope.
Then make the decision.
Talk directly with Dave about your website, your goals and what needs attention. A manual review comes before the recommended scope.