Content that supports the decision
Separate business stages and service needs, with genuine scope and onboarding expectations. Financial or tax guidance should be reviewed by the firm.
Bookkeeping, compliance and advisory searches can attract very different clients. A service list alone does not explain who each offer is for.
Separate business stages and service needs, with genuine scope and onboarding expectations. Financial or tax guidance should be reviewed by the firm.
Measure consultations from suitable business types, rather than only total traffic to informational articles.
Commercial service pages and clear client suitability usually deserve attention before a large blog programme.
A sole trader needing compliance, a growing company needing advisory and an employer needing payroll support represent different opportunities. Explain each genuine service and who it suits. Permanent commercial pages should make scope and onboarding expectations easier to understand.
Review suitable consultation enquiries by business type and service. Informational tax traffic alone does not show whether the campaign is useful. Financial and tax information needs firm review, and time-sensitive guidance needs an update process.
Start with the highest-priority accountants services or products your business genuinely supplies. The review considers demand, website gaps, margins and capacity.
An initial review, prioritised scope, page allowance, implementation responsibilities and reporting. Additional content and development are priced separately.
Talk directly with Dave about your website, your goals and what needs attention. A manual review comes before the recommended scope.