Prioritise categories before volume
Category intent, available stock, profit margins and demand determine the order of work. A small group of well-supported categories can be more useful than optimising every product equally.
Help customers reach the products and categories that matter to your margins.
Category intent, available stock, profit margins and demand determine the order of work. A small group of well-supported categories can be more useful than optimising every product equally.
Filters, variants, pagination, discontinued products and duplicate paths can multiply URLs. We review how these interact with navigation, canonicals and indexation before expanding the content footprint.
We assess organic landing pages against available sales and conversion data, accounting for stock changes and promotions. Feed management, photography, bulk product copy and platform development require explicit scope.
The agreed allowance defines the products and categories included. Large catalogue rewrites are separate projects.
Platform access and implementation constraints are reviewed before quoting. The strategy and scope are adapted to your store.
Talk directly with Dave about your website, your goals and what needs attention. A manual review comes before the recommended scope.